I’m rereading Seth Godin’s The Bootstrapper’s Bible via DailyLit. I read the book 3 years ago from cover to cover before we launched Killer Aces.
I’m not sure how much I absorbed back then, reading the book before having started a company. Rereading it now, I see that some of the Bootstrapper’s Manifesto has stuck with us. Some of the lessons we had to learn the hard way for ourselves.
Anyway I have three thoughts to share.
1. If you’re an entrepreneur building a new business, do yourself a favor by reading Seth’s book. Even if you have VC funding, this book is applicable. It could just as accurately be called The Underdog Company’s Bible.
There’s no excuse. You can get the book for free as a PDF download or an email series from DailyLit.
2. Rereading the book after I’ve had a couple of years experience is eye opening. I’m absorbing more of the lessons because I can immediately think of actual business issues we’re dealing with now or have dealt with in the past.
Being able to apply the concepts to actual, real world problems makes them so much more meaningful versus trying to learn the lessons in abstract.
So go reread those old business books. There are probably new lessons you can pick up now that you have more real world experience.
3. DailyLit is a great way to read books for time strapped executives. Actually DailyLit is great for anyone that (a) has no time to read and (b) lives in their email inbox anyway.
It’s hard to find an extra hour everyday to read, but it’s easy to spend 5 minutes reading just another email. It’s also good for people like me who can’t put a book down at the end of a chapter. The end of the email is the signal to move on and work on something.
Hi, I'm Greg. I'm a cofounder of Killer Aces Media. We publish community blogs like 