If It’s Not Live, It Doesn’t Exist

July 16, 2009 · 1 comment

in Musings,Startup,Technology

I know you have a lot of awesome ideas in your head. Maybe you have several projects deep into development. There’s a ton of potential there. Just imagine the benefits!

Problem is, all we can do is imagine it. It doesn’t exist unless it’s out there, live for the world to play with.

Sprint that last mile to launch, and launch already! 99.9% done (and thousands of hours in development invested) has exactly the same value as the idea I came up with 10 minutes ago — which is exactly nothing, nada, zero, zip, zilch. Oh-so-close to launch doesn’t mean squat for anyone outside your organization.

So launch faster next time. Don’t wait for it to be perfect. Just iterate more often.

  • http://gregorygo.com/2009/07/me-elsewhere-july-17th/ Me Elsewhere July 17th

    [...] Published If It’s Not Live, It Doesn’t Exist [...]

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